Summary
Cogent's branding for KIA Picanto positioned it as 'UNTYPICAL' targeting consumers wanting to stand out. Tagline: 'The Compact That's Larger Than Life'.
Key Information
- KIA Picanto is the only imported car in the A-segment
- Campaign branded around concept of UNTYPICAL
- Tagline: The Compact That's Larger Than Life
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Topics
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Cogent | Integrated Creative Marketing Agency | Malaysia is a business service in Malaysia. The website provides information and services related to business activities.
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