Summary

Cogent's branding for KIA Picanto positioned it as 'UNTYPICAL' targeting consumers wanting to stand out. Tagline: 'The Compact That's Larger Than Life'.

Key Information

  • KIA Picanto is the only imported car in the A-segment
  • Campaign branded around concept of UNTYPICAL
  • Tagline: The Compact That's Larger Than Life

Extracted from page content. May contain inaccuracies.

Topics

KIA Picantoautomotive marketingbranding strategyMalaysia automotive

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