Summary

Cogent developed '4SURE HANDLING' proposition for Mitsubishi New Triton: Power, Control, Agility, Safety. Became official nationwide sales pitch.

Key Information

  • Created '4SURE HANDLING' product proposition for Mitsubishi
  • Four pillars: Power, Control, Agility, Safety
  • Mitsubishi adopted as official sales pitch across Malaysia

Extracted from page content. May contain inaccuracies.

Topics

automotive marketingproduct positioningMitsubishi Motorstruck campaignMalaysia

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About Cogent | Integrated Creative Marketing Agency | Malaysia

Cogent | Integrated Creative Marketing Agency | Malaysia is a business service in Malaysia. The website provides information and services related to business activities.

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