Summary
Cogent's marketing for Gurney Paragon Mall launch in Penang used feather imagery symbolizing flight and heritage, resulting in hosting Penang Fashion Week.
Key Information
- Gurney Paragon Mall is Penang Island's first mall incorporating heritage site
- Campaign used feather imagery symbolizing flight and heritage
- Campaign success resulted in hosting Penang Fashion Week
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Topics
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About Cogent | Integrated Creative Marketing Agency | Malaysia
Cogent | Integrated Creative Marketing Agency | Malaysia is a business service in Malaysia. The website provides information and services related to business activities.
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