Summary

Cogent's marketing for Gurney Paragon Mall launch in Penang used feather imagery symbolizing flight and heritage, resulting in hosting Penang Fashion Week.

Key Information

  • Gurney Paragon Mall is Penang Island's first mall incorporating heritage site
  • Campaign used feather imagery symbolizing flight and heritage
  • Campaign success resulted in hosting Penang Fashion Week

Extracted from page content. May contain inaccuracies.

Topics

shopping mallbrandingheritage designPenangmarketing campaign

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