Summary

Cogent's marketing strategy for DEA PlayMining blockchain gaming platform used on-ground recruiters and influencers, expanding from Indonesia to Malaysia and achieving 1 million registered users in 10 months.

Key Information

  • DEA PlayMining is blockchain-based play-to-earn gaming platform
  • On-ground recruiters helped users understand play-to-earn concept
  • Platform achieved 1 million registered users in 10 months across Indonesia and Malaysia

Extracted from page content. May contain inaccuracies.

Topics

blockchain gamingplay-to-earncryptocurrencymarketing strategyIndonesia Malaysia

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