{"content":"#### Our Story\n\nSince our humble beginning in 1992, our creative ideas - underpinned with deep consumer insights – have helped our clients , both local & regional, achieve their marketing goals.  \nToday, the world and the mediums we use may have evolved,  but our pursuit for impactful creative ideas have remained the same.\n\n#### Our Strength\n\nOur people are our main asset and diversity is our strength. Our team of multi-talented individuals armed with diverse industry experience enable us to consistently devise strategies that are bold & incisive and craft creative ideas that are different, memorable & compelling.\n\n#### Award-winning Stories\n\nWe craft compelling stories that engage the audience for brands to reach their goals. \n\n![](https://static.wixstatic.com/media/669de3_1775009bf348401db0b3d53ce4f4f58b~mv2.jpg/v1/fill/w_980,h_551,q_90,enc_avif,quality_auto/669de3_1775009bf348401db0b3d53ce4f4f58b~mv2.jpg)\n\nSinar Merdeka - Merdeka 2023\n\nLina goes back to her dad's hometown for a special Merdeka Day holiday/celebration. The spirit of unity and harmony of the small town moves her and her family.","original_url":"https://www.cogent.com.my/copy-of-our-story","path":"/copy-of-our-story","title":"Our story | Cogent Ideas","page_type":"article","word_count":150,"key_claims":["Cogent was founded in 1992","Creative ideas underpinned with deep consumer insights","Serves both local and regional clients"],"content_summary":"Cogent Ideas company history since 1992 emphasizes creative ideas rooted in consumer insights for local and regional clients.","topics":["creative agency","marketing strategy","consumer insights","advertising","Malaysia"],"author":null,"published_date":null,"price":null,"currency":"MYR","parent_profile":{"id":"749b4810-41c9-41a0-8ffa-77d57303b4ff","slug":"cogent-com-my","name":"Cogent | Integrated Creative Marketing Agency | Malaysia","url":"https://cogent.com.my/"}}